Hi friends, I've been thinking a lot about branding lately, and I have decided that 2011 will be the year that I take my work and my "brand" (me?) to a new level. For many years, I have been too busy creating artwork to give any concerted thought to marketing myself. My 'logo' has consisted of my name slapped across any one of my painting images and used as a banner, facebook icon and/or business card (sometimes all 3 have been different!). And this year, when the bag & luggage company, Sherpani, began using my artwork for their catalogue and advertising, I realized it was time to become more consistent and professional. So here is my new logo! I hope that you like it. I've tweaked it a bit for the banner, but the base is above. I like it because it is designed entirely by hand using my encaustic process, and I've "branded" myself as primarily a wax artist.
As I embark upon this new marketing push, I will share my journey with you on the blog. I know there are many artists out there struggling to promote themselves in the same way, so this will likely prove interesting to everyone!
In the meantime, wishing you a joyous and bright New Year!!